We're a team of millennials who are passionate about helping businesses find success with meaningful results. Here's our unfiltered thoughts and opinions.

Posts in cinch
Follow Your Arrow

We believe there is no better way to do business than by bringing who you are to the table. After all, If we don't believe in what we are offering, why should anyone buy it? We look for partners we can help, work hard to bring solutions to their toughest problems, and live our partnership driven mentality every day.

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Gaining Perspective

We can attest that having our own business is quite the ride. No two days are ever alike. We'll have busy days, slow days, frustrating days, and rewarding days. It's just the nature of the beast. At times it feels like we're losing your sanity. To-do lists pile up all around us with so much to be done and so little time. At times it has felt like we will never dig out.

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Partnerships: Putting Skin in the Game

You might not know this about us, but we have a pretty different business model from your typical creative partner. We don't sell hours. In fact, we are wholeheartedly against it. Our belief (and experience) is that when someone pays you by the hour, they try to preserve their dollars and stretch them as far as they will go. Then the frustration sets in as they count rounds, edits, people, and everything and anything under the sun.

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Design with Purpose

Design is everywhere. It's the reason you can successfully navigate an airport, pick the coffee you love, or enjoy reading your favorite book from any device. It's the lack of design that can make those tasks–and more–incredibly difficult. Design is always felt, but it isn't always good. When it comes to great design, some say that it can't be explained, that it's the magic that happens during the creative process. But we respectfully disagree.

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Work smarter, not harder: A peek at the tools we use

We are always looking for ways work smarter and more efficient. We have seen first hand, you can have all the talent in the world, but if you don't have the right tools to collaborate or execute, you will never realize your company's potential. That's why when we started Cinch, we knew we needed the right mix of tools and a solid foundation on how we should be using them to move us in the right direction. Here's a breakdown of the tools we use to help our remote teams stay connected and collaborative.

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Building A Beautiful Brand

In today's market, the price of entry for any company or product is good design. Consumers don't buy ugly. In fact, we have taught them that good design means credibility, trust, referrals, quality, reliable, professionalism, and conversion. Naturally, those are all positive emotions we want our customers to have. These emotions form a seductive power that draws people to your brand. If people are drawn to your brand, they will purchase your goods or services…or better yet, advocate on your behalf!

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