As businesses we need to build relationships with our customers. They want to know us, love us, buy from us...and they want a reason to believe in what we offer. They want an emotional connection. So why not give them what they want?Read More
As a movie buff, an avid reader, and a video game connoisseur, I could care less about the flash and spectacle. Substance matters. For me, the most important part of being and feeling engaged is a great story. It’s that feeling of engagement that causes stories to stick with me long after the time I’ve watched, read or interacted with them.
Wouldn’t it be great if we could cement that engagement with our customers (either current or potential)? If you build your online presence right, you can.Read More