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We're a team of millennials who are passionate about helping businesses find success with meaningful results. Here's our unfiltered thoughts and opinions.

Posts in business
Follow Your Arrow

We believe there is no better way to do business than by bringing who you are to the table. After all, If we don't believe in what we are offering, why should anyone buy it? We look for partners we can help, work hard to bring solutions to their toughest problems, and live our partnership driven mentality every day.

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Gaining Perspective

We can attest that having our own business is quite the ride. No two days are ever alike. We'll have busy days, slow days, frustrating days, and rewarding days. It's just the nature of the beast. At times it feels like we're losing your sanity. To-do lists pile up all around us with so much to be done and so little time. At times it has felt like we will never dig out.

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Partnerships: Putting Skin in the Game

You might not know this about us, but we have a pretty different business model from your typical creative partner. We don't sell hours. In fact, we are wholeheartedly against it. Our belief (and experience) is that when someone pays you by the hour, they try to preserve their dollars and stretch them as far as they will go. Then the frustration sets in as they count rounds, edits, people, and everything and anything under the sun.

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Change doesn't happen overnight

It's a painful and perhaps frustrating reality, but it's true. Real change, impactful change, meaningful change will take time, and that's ok. 

In today's day-an-age we have become addicted to getting instantaneous results. We are being programmed that way by how we live our lives, how we run our businesses, and how we communicate. We have come to expect speed but what's the cost?  

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Building Momentum

It’s a warm, quiet, tranquil afternoon. The stale air in the classroom is disturbed in my direction every thirty seconds. Around me sit twenty-eight junior high students,  their brows, slightly sweaty, hair clinging to them, eyes constantly glazed over, and minds perpetually adrift with thoughts of summer. My eyelids are getting heavy; I'm fading. Then the stale breeze from the fan hits my face again. That oscillating fan is my lifeline. 
 
This old brick junior high building is warm and humid inside. Each classroom feels more soupy than next.  My teacher is droning on and on about something that could only be described as “sciencey”. The 13-year-old me tries to listen, I genuinely want to pay attention, but my brain has melted inside my head. I’m hoping that subconsciously I’ll retain whatever is important. Consciously, all I can think about is Mountain Dew Slurpees.

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We Activate Brands

We have always told our partners that you don't decide on what your business is, your customers tell you. We should have taken our own advice. We believed that making the process of using an agency more transparent, simpler, and efficient was what businesses wanted. We thought they wanted to see the costs up-front, choose from packages, and buy based on their needs. We weren't necessarily wrong, but we also weren't necessarily right.

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80% of success is showing up

There’s an old saying that goes something like this: "80% of success is showing up".

As a business owner I never really agreed with that. How could I? In order to make sure that my business is healthy I need to always be looking for new leads, taking meetings with customers, attending trade shows, etc. Certainly stuff that I love doing but it’s much more involved than just “showing up”. Surely that saying is wrong.

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