I Don't Know Your Company
“I don’t know who you are.
I don’t know your company.
I don’t know your company’s product.
I don’t know what your company stands for.
I don’t know your company’s customers.
I don’t know your company’s record.
I don’t know your company’s reputation.
Now, what was it you wanted to sell me?”
That's an Ad from Business Week, in 1958. Not much has changed.
As businesses we need to build relationships with our customers. They want to know us, love us, buy from us...and they want a reason to believe in what we offer. They want an emotional connection. So why not give them what they want?
More times than not, we are greeted with cold calls, emails, and letters from companies we don’t recognize. It's no surprise we never open them or give them more than a sweeping glance. And why would we - what value have they given us? What relationship have they tried to establish with us?
The landscape in which we market has changed. Jim Collins once said “Put the right bait on the right hooks in the right lakes to catch the right fish.” People want content, stories, purpose, and connections. They want to have something with your brand that is special. They want to matter to you, so you can matter to them.
Make your brand deliver something meaningful.
Activate Your Brand
As a creative solutions company, we don't sell services, we help solve your business problems in creative ways, regardless of the channel or delivery. If you are looking to create a brand experience, build purpose, or just need a transformative design partner–We'd love to help activate your brand for growth.
We've spent over 25 years combined doing strategy and design for Fortune 100 & 500 companies–many of whose brands you use and shop with every day.