Visual Identity, Story Development, Website, UI/UX Strategy & Design
Bringing Silverline's visual identity to life was about highlighting what makes them unique. The collection of data from everyday athletes and how that data provides insights for successful brand engagement. Mix in an adjustment to the color palette for vibrancy and energy, and we are off to the races.
It was important not just to hit home the idea of data collection and analytics because Silverline is so much than just that. So translating the iso-photography style, we branched off to show what that data could influence...purchasing.
Did you know when a visual accompanies content, a person's recall of that information increases by 67%. For that very reason, any time we can incorporate an iconography style and custom icons into a brand, we do.
It was important to make sure the brand didn't feel cold and heartless. So we developed a split of 70/30 between iso-photography and lifestyle.
Pulling the slanted line from the logo gave us a unique element to own the imagery in a brand-centric way.
Success is also a key factor to visualize. Following the design style we set early on, we capitalized on brand introduction moments to pull in a more dramatic version of that style to introduce the brand across channels and tactics.
The Brand Dashboard allows partners utilizing the SilverLine Data Products to interface and build audience targets for optimal outcome. Utilizing modern design conventions and game theory, we not only created an extremely easy-to-use interface, but one that was as fun to engage as it was useful.
Event partners get the benefit of understanding their audience with tools and access to data sets from SilverLine. We helped create the dashboard that allows Event staff to quickly get a snapshot of their audience measured not only from their event but similar events as well for maximum benefit.