Story Development, Brand System, Web Design, Collateral, Internal Programs, Event & Charity Branding
A great deal of pride and passion comes with 20 years of service. We weren't looking to erase that, but instead evolve the current brand. We focused on the "NC" monogram as the foundation to build upon.
Badges were created to give them flexibility for patches, truck decals, stickers, and shirt embroidering.
Child Logos were created for flexibility in use and tone.
Core icons were developed to provide visuals for their services and core values.
We illustrated their values as independent lockups to help convey their beliefs quickly and easily.
We built the new NCI website on Squarespace, a modern responsive CMS platform. Not only did we bring their new branding to life, we helped them reimagine their story, value proposition, and content strategy.
"Order of the Triangle" was an internal recognition program to highlight those rockstars who embodied the NCI experience.
The three triangle mark represents two key areas of focus and customer experience.
Each recipient received an email signature image, pin, patch, and a laser engraved wood plaque.
NCI is serious about their partnerships and community. So they formed The Arkadia Triangle Foundation for charitable giving. It was important to create tie-backs to the parent brand, which we did through typography, color & style. Each making nods to the parent and child logos developed in the NCI Brand System.
But we also expanded into new territories with the incorporation of a dark blue and green. We softened the look overall through the use of organic shapes and symbols to hit the softer side of a forward thinking technology company.
The icon is a representation of "the giving tree". Which we put a nod back to the parent brand in there with the use of their "triangle" in the trunk. Subtle and simplistic.
NCI's Golf Outing is an annual event they hold to benefit a charity selected for that year.
We developed branding focused on the event and the charity of choice. Then, we pull that branding through for social media, beer labels, emails, etc.
We extended the event branding to a custom beer label to be featured during the golf outing.