Cinch
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Luke Pickle

This saucy goods startup was looking to build a brand with a modern approach & a little edge. See how we helped them find both.

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Story Development, Brand System, Product Design, Website

Story Development, Brand System, Product Design, Website

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 The Luke Pickle logo is a mix of street graffiti and cursive–done with a brush pen.  

The Luke Pickle logo is a mix of street graffiti and cursive–done with a brush pen.  

 "Saucy Goods" captured the bold, lively, mildly inappropriate humor of a brand that wasn't interested in being politically correct. Pair that with provocative imagery and we ended up living in the gray area that was required.

"Saucy Goods" captured the bold, lively, mildly inappropriate humor of a brand that wasn't interested in being politically correct. Pair that with provocative imagery and we ended up living in the gray area that was required.

 The Luke Pickle Brand System is about recognition and attitude. Building visuals with a tone that lived for the "gray area" but still delivered the personality required to stand out.

The Luke Pickle Brand System is about recognition and attitude. Building visuals with a tone that lived for the "gray area" but still delivered the personality required to stand out.

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 From the selection of materials to the artwork that was used, we helped bring a vision to life.

From the selection of materials to the artwork that was used, we helped bring a vision to life.

 Built on Squarespace, this product-centric site doesn't miss a beat from the storytelling angle.   www.lukepickle.com  

Built on Squarespace, this product-centric site doesn't miss a beat from the storytelling angle.

www.lukepickle.com