Story Development, Brand System, Product Design, Website
The Luke Pickle logo is a mix of street graffiti and cursive–done with a brush pen.
"Saucy Goods" captured the bold, lively, mildly inappropriate humor of a brand that wasn't interested in being politically correct. Pair that with provocative imagery and we ended up living in the gray area that was required.
The Luke Pickle Brand System is about recognition and attitude. Building visuals with a tone that lived for the "gray area" but still delivered the personality required to stand out.