Strategy, Content Development, Website Design, Character Design
JetSense used a 3d modeled character in their marketing materials. To be able to utilize this character in the web experience and avoid costly 3d modeling & animation, we re-imagined the character in 2d.
After exploring several different styles, we landed on the one shown above. This approach gave us the flexibility to animate with code and create a lot of different scenarios utilizing the brand hero.
The click-through, side scrolling, HTML5 site is meant to unfold like a story for the reader. Something different than your run-of-the-mill information site. In a sea of competitors, it was important that JetSense stood out and engaged prospects with excitement.
As the primary sales tool, the site is also built with anchors to quickly send a link over to a prospect and drop them directly on the piece of the story that makes the most sense for where the conversation left off.
Left-hand navigation to start, and an easy to access drawer menu allow the reader at any time to jump to the section of their choosing.
Case Studies unfold in a dialogue setting with the delivering device in the background providing context for the engagement but also showing the full possibilities with the JetSense AI across platforms.
The reader can navigate categories with the in-page navigation on the left and read the short write-ups for more context and details outside of the interaction.
Once the site was complete, JetSense wanted to celebrate the soft relaunch of the brand as they saw it. Having just moved into a new space, they had us create a mural for the wall that greets all their visitors.