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HubBub Coffee

This millennial-driven artisan coffee company started in a truck and grew to brick and mortars. See how we helped craft a story and brand that went beyond freshly roasted beans.

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Story Development, Brand System, Packaging, Truck Wrap, Stationery, Social

Story Development, Brand System, Packaging, Truck Wrap, Stationery, Social

 HubBub already had a brand they loved, so there was no need to start from scratch. Instead, we took a brand evolution approach and worked with existing elements to create a streamlined version of the logo.  Through adjusting sizing, reimagining the droplet, and switching the logo to a knockout–we built a refined version that gave the brand much more flexibility and impact across all their materials.

HubBub already had a brand they loved, so there was no need to start from scratch. Instead, we took a brand evolution approach and worked with existing elements to create a streamlined version of the logo.

Through adjusting sizing, reimagining the droplet, and switching the logo to a knockout–we built a refined version that gave the brand much more flexibility and impact across all their materials.

 We love design with purposeful execution. So we developed systems that elevate the experience and recognition of the HubBub brand.

We love design with purposeful execution. So we developed systems that elevate the experience and recognition of the HubBub brand.

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 Known for their amazing Cold Brew Coffee, it was important to distinguish this product from all others. Making a nod to the category with an ice cube, we pulled it into the system through the implementation of the drip.

Known for their amazing Cold Brew Coffee, it was important to distinguish this product from all others. Making a nod to the category with an ice cube, we pulled it into the system through the implementation of the drip.

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 A snapshot of the HubBub Brand System.

A snapshot of the HubBub Brand System.

 The coffee bag redesign embodies a bold, simplistic, and a playful approach. It was important that it stood out on a shelf and brought personality with it. And like any small batch roaster, we needed to utilize the bag for all variations. So we built a system around using stickers to quickly recognize variety and provide all the important information for that blend.

The coffee bag redesign embodies a bold, simplistic, and a playful approach. It was important that it stood out on a shelf and brought personality with it. And like any small batch roaster, we needed to utilize the bag for all variations. So we built a system around using stickers to quickly recognize variety and provide all the important information for that blend.

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 Their business cards are simple yet impactful. Slightly larger than a stick of gum, the fit comfortably in a wallet or pocket.

Their business cards are simple yet impactful. Slightly larger than a stick of gum, the fit comfortably in a wallet or pocket.

 We went with Letterpressed cards for the texture and impact. Utilizing a white foil for the "Good Things Brewing" tagline that makes up one side.

We went with Letterpressed cards for the texture and impact. Utilizing a white foil for the "Good Things Brewing" tagline that makes up one side.

 The new truck wrap was built with a less is more methodology. Focusing on simplicity and sizing of elements for a modern artisan branded feel.

The new truck wrap was built with a less is more methodology. Focusing on simplicity and sizing of elements for a modern artisan branded feel.

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 We gave each line of business little nuances to differentiate them within the brand.

We gave each line of business little nuances to differentiate them within the brand.

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 We strategize, concept, write, and shoot posts monthly for the  @hubbubcoffee  Instagram account.

We strategize, concept, write, and shoot posts monthly for the @hubbubcoffee Instagram account.