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Firstrust Bank

Firstrust has been serving the community for more than 85 years. Their commitment to working alongside their customers with an unwavering commitment to empower their success is unmatched. See how we helped this hometown bank stay in their customers corner with style.

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Campaign Creative, Digital, Print, Video, Card Design, Signage

Campaign Creative, Digital, Print, Video, Card Design, Signage

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 When we redesigned the family of Firstrust cards, we had three objectives we wanted to accomplish:  1. Bold brand presence 2. Create visual interest and differentiation  3. Modernize the presentation  Some key solutions to these objectives were truncating the logo to just “Firstrust”, dramatic size variations and the introduction of texture and depth.

When we redesigned the family of Firstrust cards, we had three objectives we wanted to accomplish:

1. Bold brand presence
2. Create visual interest and differentiation
3. Modernize the presentation

Some key solutions to these objectives were truncating the logo to just “Firstrust”, dramatic size variations and the introduction of texture and depth.

 We do a lot of creative campaigns in our partnership with Firstrust. These campaigns typically involve a multi-channel approach encompassing outdoor, print, digital, direct mail and video.  Here’s some examples from our TD CD campaign.

We do a lot of creative campaigns in our partnership with Firstrust. These campaigns typically involve a multi-channel approach encompassing outdoor, print, digital, direct mail and video.

Here’s some examples from our TD CD campaign.

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 With every piece of collateral we do, we look for ways to not only make the brand shine – but make the product or line of business stand out in a way that is relevant to the audience all while working within a system for consistency.  Our design approach leans heavily on the psychology of information recall, content flow through anchoring and visual recognition to information. So while a brochure may seem like a layout project, its more about the art of storytelling and making each piece in each channel work its hardest.

With every piece of collateral we do, we look for ways to not only make the brand shine – but make the product or line of business stand out in a way that is relevant to the audience all while working within a system for consistency.

Our design approach leans heavily on the psychology of information recall, content flow through anchoring and visual recognition to information. So while a brochure may seem like a layout project, its more about the art of storytelling and making each piece in each channel work its hardest.

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 We revisited the Firstrust.com homepage and gave it a modern look and feel that adapted across devices and created clarity for new and current users. The update not only brings easier access to current users with a modern login, but creates a unified visual map with core messaging and product offerings.

We revisited the Firstrust.com homepage and gave it a modern look and feel that adapted across devices and created clarity for new and current users. The update not only brings easier access to current users with a modern login, but creates a unified visual map with core messaging and product offerings.

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 The welcome video was built to help current customers transition to the new online banking platform. This was one of many tactics to raise awareness and comfort.   See the video here

The welcome video was built to help current customers transition to the new online banking platform. This was one of many tactics to raise awareness and comfort.

See the video here

 Nothing says Christmas time like a letterpress card with silver foil.

Nothing says Christmas time like a letterpress card with silver foil.

 We set the strategy, approach and develop the videos for The Market Street video wall. The display is 80ft wide and wraps from 16th St. to Market St.   76ers CD Wall Example   Firstrust Credit Card Wall Example   Financing Wall Example   76ers Playoffs Wall Example   Holiday Celebration Wall Example

We set the strategy, approach and develop the videos for The Market Street video wall. The display is 80ft wide and wraps from 16th St. to Market St.

76ers CD Wall Example
Firstrust Credit Card Wall Example
Financing Wall Example
76ers Playoffs Wall Example
Holiday Celebration Wall Example

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