Campaign Creative, Digital, Print, Video, Card Design, Signage
When we redesigned the family of Firstrust cards, we had three objectives we wanted to accomplish:
1. Bold brand presence
2. Create visual interest and differentiation
3. Modernize the presentation
Some key solutions to these objectives were truncating the logo to just “Firstrust”, dramatic size variations and the introduction of texture and depth.
We do a lot of creative campaigns in our partnership with Firstrust. These campaigns typically involve a multi-channel approach encompassing outdoor, print, digital, direct mail and video.
Here’s some examples from our TD CD campaign.
With every piece of collateral we do, we look for ways to not only make the brand shine – but make the product or line of business stand out in a way that is relevant to the audience all while working within a system for consistency.
Our design approach leans heavily on the psychology of information recall, content flow through anchoring and visual recognition to information. So while a brochure may seem like a layout project, its more about the art of storytelling and making each piece in each channel work its hardest.
We revisited the Firstrust.com homepage and gave it a modern look and feel that adapted across devices and created clarity for new and current users. The update not only brings easier access to current users with a modern login, but creates a unified visual map with core messaging and product offerings.
Nothing says Christmas time like a letterpress card with silver foil.