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ClearPoint

In the training space, technology and platform are everything. In a slow-to-change market, the customer needs to believe it before they will listen. See how we helped ClearPoint deliver an identity that differentiated them.

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Branding

Branding

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  01   The icon draws from the idea of measurable results. As a company, it’s not just learning we deliver. We provide insights into analytics that allow us to deliver results like no other partner.    02   "The Spectrum" is a dynamic way of using vibrant colors to illustrate momentum and progress. The color spectrum of blue to green takes us from a place of trust and understanding to successful completion. Through the use of color we are creating a sense of momentum and progress.    03   Color ends with green. A symbol of progress, completion, success. Hitting hard that our learning programs deliver results. 

01

The icon draws from the idea of measurable results. As a company, it’s not just learning we deliver. We provide insights into analytics that allow us to deliver results like no other partner. 

02

"The Spectrum" is a dynamic way of using vibrant colors to illustrate momentum and progress. The color spectrum of blue to green takes us from a place of trust and understanding to successful completion. Through the use of color we are creating a sense of momentum and progress. 

03

Color ends with green. A symbol of progress, completion, success. Hitting hard that our learning programs deliver results. 

 ViewPoint & FocalPoint were the two core product platforms offered by ClearPoint.

ViewPoint & FocalPoint were the two core product platforms offered by ClearPoint.

 Our approach with ClearPoint was a hybrid between Branding & Brand System Development.

Our approach with ClearPoint was a hybrid between Branding & Brand System Development.