Cinch
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Chef Eats

Chef Eats was looking to change the food entertainment world with a digital platform built for today. Focused on content that empowers everyone from the aspiring chef to the die-hard foodie, we developed a brand that gave a nod to their artisan-fueled beliefs.

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Branding

Branding

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 Here's a snapshot of all the different style Chef Hats we drew to find just the right one.

Here's a snapshot of all the different style Chef Hats we drew to find just the right one.

 The options honored the age-old practice of cooking and the tradition and artistry behind a great meal. With their business being rooted in modern technology and a cutting-edge platform that delivers food content in a vastly new way, there's something romantic about the juxtaposition.

The options honored the age-old practice of cooking and the tradition and artistry behind a great meal. With their business being rooted in modern technology and a cutting-edge platform that delivers food content in a vastly new way, there's something romantic about the juxtaposition.

 We particularly love the stippling approach, paired with the boldness of the typography, and how the slight imperfections make it seem as though it was applied with a letterpress. Hand-setting the typography on an arch gives the treatment a feeling of Paris, home to some of the most celebrated chefs in the world. Needless to say, Chef Eats loved their final logo and how the craftsmanship delivered the artisan look they were hoping to achieve.

We particularly love the stippling approach, paired with the boldness of the typography, and how the slight imperfections make it seem as though it was applied with a letterpress. Hand-setting the typography on an arch gives the treatment a feeling of Paris, home to some of the most celebrated chefs in the world. Needless to say, Chef Eats loved their final logo and how the craftsmanship delivered the artisan look they were hoping to achieve.