Design Systems, Print, Packaging
We started with a simple double sided piece to start building design systems we could use throughout all the CertainTeed Solar materials. Here we set the tone with iconography, color, photography and typography.
We created badges for the certified installers. These would not only show up on all the print materials and certification paperwork, they would be created as patches.
Presentation of details is a huge part of selling. So we developed a sticker system to be used on CertainTeed's Solar Panels for tradeshows & showrooms. This not only pulled the brand forward, but clearly showcased their product superiority.
Talking about the products isn't enough these days. Your customer needs to believe in your company. Mixing corporate design with the solar style we developed, we helped the Solar team create this corporate brochure highlighting the heritage and story behind one of the countries oldest companies.