Branding, Stationery, Web Design, Brand Extensions
In a field where brand marks are dominated by satellites, solar systems, and spaceships, we wanted to not just stand out but to help define the brand as the leader they are.
So rather than focusing on their field, we helped Bandwidth Solutions develop their brand's foundational meaning through four pillars–Humanity, Management, Universe, and Visionary. These pillars allowed us to explore a more abstract mark with a meaningful story that provided depth and differentiation.
Many people believe that stationery should have a consistent visual system. Clearly, we don't. We find that when creating brand materials, what's more important than just looking the same across all pieces is considering the end user and how and when they be used. The letterhead and envelope, for example, are used mostly with existing partners (who are familiar with their business) and therefore lend a nod to the heritage through the use of photos with a little pop of color.
The business cards, on the other hand, are almost always given to strangers. So in a highly competitive field, where everyone is fighting for big contracts, it's imperative to be memorable. That's why we opted for a sleek varnish on black with a teal-painted edge for this engineering brand. Guaranteed that when looking at this card in a pile of ordinary ones, it stands out.
Space travel is and has been a core focus of the brand, but pulling that through without being cliche was the challenge. So rather than just showing images of space and rocket ships, we decided to approach the brand's passion for space with authenticity by depicting hero photography from the ground, looking up at the sky and always asking what’s possible and what can be found out there. Because it all starts right here on Earth–not on some far away planet or spaceship.
You will also notice we worked hard to extend the simplistic, geometric approach found in the logo into the site design. Through photo overlays, masks, and design elements we were able to keep that fresh feeling while communicating the brand message visually–and continuing to hit home the style that differentiates them.
With all thoughtful work going into the branding, it was worth capturing it. The Brand Guide we developed not only breaks down the meaning and strategy behind the elements but also provides all the design system specifics.